Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
About Us
Since 1999, we've been Smashing things out with steady, thoughtful innovation.
We’re the people’s champion when it comes to food, coffee and hydration storage and we do not take it for granted.
Our Story
Two families, 3 kids (now a few more) and a dream to stop school lunches from spoiling in the Aussie sun.
When most companies begin their journey, it’s usually from humble beginnings, and we were no different—just some Aussies with literally nothing to lose.
We started by creating products for kids—our own kids—who tested them in the harshest environment on the planet… the schoolyard. Fueled by a relentless desire to outdo our kids’ destructive tendencies, only the toughest products made it to market.
This process, albeit now refined for scale, is still how we do business. We strive to make a difference in people’s everyday lives; to "Smash It", whatever that means to them.
A Timeline of Smashovation
You ask, we deliver
Right from the beginning, we’ve asked customers how they use products and what they want to see from us, specifically.
Through the Smash Lab community, we run focus groups to learn what people want and to ensure our products live up to their needs.
1999
Smash was founded
The year when it all began. As people were preparing to welcome in the new millennium, Smash was born and our first products were soon to hit the shelves.
2000
Energy lunch bag (Our first product!)
One of the first insulated lunch bags on the market! A hit with kids of all ages and proudly our first product.
2001+
So many fun designs
Smashed made its debut on national TV and began pumping out lunch bags, bottles, and other products with playful colours and prints.
2010
Nude Food Movers
Healthy eating + rubbish free lunches
Together with Nutrition Australia, Smash launched the Nude Food Movers range and began to eliminate single use plastics from the school yard.
2020
Smash Blue + Microwave Safe Stainless Steel
The Smash Blue range was introduced, featuring an innovative line of daily reusable stainless-steel products, safe for microwave use.
2021
Good Design Award
Our Smash Blue range won The Good Design Award!!! The judges loved our microwave + oven safe stainless-steel innovation.
2022+
Continuous Improvement
Watch this space for next announcement
As we’ve always maintained, perfect isn’t a thing. Watch this space for our next smashing achievement.
Good Design, Every Time.
Here at Smash, we’re all about elevating your food and drink carry. Our food storage containers bagged a Good Design Award in 2021—yep, we’re that serious about keeping your food fresh and your lunch looking stylish.
Designed In Melbourne
All Smash products have been designed in Melbourne since the beginning.
Family Owned
Smash is proud to be a family owned and independent Aussie business.
A Smashifesto
Life is full of unsung heroes.
Silent heroes are the people out there you may not have heard of or ever think twice about. Going about their day, no fuss.
They are a happy lot. But they are demanding on themselves, always trying to reach perfection in whatever they are doing.
Chances are, you could be one of them. Or at least someone you know. At Smash, the humble 'food storage and hydration vessel' people, we are the same. And we champion these people. The doers. Because we are doers too, having done it proudly in Australia since 1999.
Haven't heard of us? Over 200 million products we've sold might say otherwise.
Stylish, well-built products that work together, customer co-designed with a focus on innovation, all things benefiting you.
So, while you're out there busy smashing-it!' in the pursuit of whatever that 'it' is, be sure you can depend on us.
Because we're also behind the scenes 'smashing-it' for you. Always.
Smash It
verb, informal
1. To achieve success or excel at a task; to surpass expectations and “win the day.”
2.Embodied in the spirit of resourceful life-hackers, master organizers, and those who seem to have it all together.
Example: With products designed to simplify and enhance your routine, we’re here to help you smash it, whatever the challenge.
Smashed IT.
Packing leftover pie for lunch?
Smashed IT.
Smashing a workout with your bestie?
Smashed IT.
Prepping school lunches at stupid-o' clock?
I’ll... be... smash... ing... it... after... smash... ing... this... (insert activity here)...
Smashing-it!
Smashing-it!
Plastic Stainless Steel
Our Mission
We’re on a mission to remove plastic from food storage, hydration, and coffee products… entirely. It’s no easy task, and it’s a work in progress, but we will get there. Our Smash Blue range kicked off the mission and we will never stop striving to do better. Afterall, perfect isn’t a thing – there’s always the opportunity for ‘better’.
No unnecessary waste
We do our best to eliminate unnecessary plastic and waste in all of our products
All online products ship in naked brown boxes. No plastic here.
Microwavable Stainless Steel
Yes, that’s right. Almost all Smash stainless-steel food products are microwave safe.
One step closer towards our goal of reducing and eliminating plastics entirely.
Nude Food Movers
Nude Food Movers
In collaboration with Nutrition Australia
Smash pioneered the nude food movement where kids across the globe were encouraged to ditch single use plastics such as wraps and plastic bags.
The safest lunch bag lining material to defend against bacteria proliferation.
Made from recycled bottles.
The safest lunch bag lining material to defend against bacteria proliferation.
Made from recycled bottles.
Community
We’ve given away over
$100,000
to Aussie schools.
In partnership with Nutrition Australia, we launched
National Nude Food Day
to promote the importance of healthy eating.
CFA Firetruck Lunch Bags
Our CFA lunch bags are the CUTEST community collab ever! We love supporting local initiatives and we’re always keen to work with others.