Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Free shipping on orders over $75!
Wholesale
Welcome to Smash. Since 1999, we’ve provided products to retailers and distributors across the globe.
Whether you’re seeking further information or looking to range our products, kindly get in touch via the contact form. We look forward to exploring your needs further.
Our Story
Two families, 3 kids (now a few more), and a dream to stop school lunches from spoiling in the Aussie sun.
When most companies begin their journey, it’s usually from humble beginnings, and we were no different—just some Aussies with literally nothing to lose.
We started by creating products for kids—our own kids—who tested them in the harshest environment on the planet… the schoolyard. Fueled by a relentless desire to outdo our kids’ destructive tendencies, only the toughest products made it to market.
This process, albeit now refined for scale, is still how we do business. We strive to make a difference in people’s everyday lives; to "Smash It", whatever that means to them.
Founded 1999
Proudly independent & family owned
Smash Brands
Since 2020
Reinventing the food storage aisle at supermarkets with durable, stainless steel alternatives to traditional plastic products.
Created to a price point and in line with the Smash Blue ethos, "The best form of sustainability is durability", these products are now available globally.
Through the Nude Food Movers product range, Smash launched a global movement to eliminate single use plastics from school yards across the globe.
Our Collabs
Stockists
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Partner with Smash!
Capabilities
Designed entirely in house
Smash Lab
To keep pace with the ever-changing needs of consumers, our internal research facility, Smash Lab, conducts focus groups with consumers to ensure consumer + product market fit.
Pallet display units
Pallet display units
Grab attention with our custom designed on floor display units. Available in quarter, half, and full pallet sizes.
Leaders in back-to-school
Coles no. 1 partner and supplier
For 20 years, Smash has supplied back-to-school (BTS) products to retailers across 5 continents.
Talk to our dedicated BTS team today about your specific requirements or allow us to design a bespoke range for you. Our experience is unmatched!
Corporate offices around the world
Talk to us about your product needs at trade fairs, online, or on location.
Corporate locations:
Melbourne (head office)
London
Shenzhen
Madrid
Huntington Beach
In house quality control
Refined over 25 years
With an onsite presence in manufacturing regions, QC and audits are a fundamental part of our production process pre-shipping.
In house industrial engineering & tooling
Industrial Engineering & Tooling
Thanks to in-house engineering and tooling expertise, Smash is positioned to create unique products to spec, no matter your requirements.
Custom designs & private labelling
Yep, we can do this too.
Make contact via the form and we’ll be in touch to talk through your requirements. Together, let’s create something great.
Safety Standards & Certifications
Lab Partners
Plastic Stainless Steel
Our Mission
We’re on a mission to remove plastic from food storage, hydration, and coffee products… entirely. It’s no easy task, and it’s a work in progress, but we will get there. Our Smash Blue range kicked off the mission and we will never stop striving to do better. Afterall, perfect isn’t a thing – there’s always the opportunity for ‘better’.
No unnecessary waste
We do our best to eliminate unnecessary plastic and waste in all of our products
All online products ship in naked brown boxes. No plastic here.
Microwavable Stainless Steel
Yes, that’s right. Almost all Smash stainless-steel food products are microwave safe.
One step closer towards our goal of reducing and eliminating plastics entirely.
Innovation
Nude Food Movers
In collaboration with Nutrition Australia
Smash pioneered the nude food movement where kids across the globe were encouraged to ditch single use plastics such as wraps and plastic bags.
The safest lunch bag lining material to defend against bacteria proliferation.
Made from recycled bottles.
The safest lunch bag lining material to defend against bacteria proliferation.
Made from recycled bottles.